Human capital strategy for leaders of growing SMEs
We guide ambitious leaders in their reflection. Thus, they clarify their vision and surround themselves more confidently.



Grow your business with a clear strategy and an aligned team
Taking the time to structure strategic thinking is crucial for clarifying your vision. In fact, this preparation enables you to make the best decisions. As a result, you have the opportunity to develop your SME into a more competitive, innovative, and sustainable company. Besides, my support provides a personalized framework to analyze human capital and prioritize actions.
For leaders of growing SMEs, a strategic diagnosis is provided. Specifically, it identifies key executive profiles necessary to support your development. Therefore, this insight helps you better understand your needs. Subsequently, you lay a solid foundation for your future choices while maintaining full control over planning and operations.
On top of that, I assist you in developing your strategic posture and clarifying your objectives. Furthermore, my approach values self-awareness and workplace well-being. Regardless of your SME or sector, I prepare you to anticipate and decide with confidence. To that end, I draw upon over ten years of experience. This expertise, usually reserved for large companies, is perfectly adapted to your reality.
Who are our services for?
Our human capital strategy services are especially aimed at SME leaders in the early stages of growth. Enthusiastic about their activity, these leaders strive to differentiate themselves sustainably. Specifically, they want to offer their company a distinctive identity in the market.
Visionary by nature, they pursue medium- and long-term goals. In light of this they seek to surround themselves with the best, build a high-performing team, and delegate efficiently. Their ambition is to design a company genuinely serving their life. With these factors considered, we help to succeed in growth while preserving personal balance through a thoughtful strategic approach.
Cautious and appreciative of preparation, these leaders are known for their calmness, methodical mindset, and cooperative spirit. Not only that, they enjoy learning about themselves and others to progress, always maintaining a human-centered approach.
Given these points, together we reflect and act to:
Preserve freedom, time, and especially a 360° vision.
Improve the quality of life for both employees and leadership.
Make confident decisions regarding human and financial collaborations while retaining control.
Gain autonomy and serenity.
Stand out while preparing for international growth calmly.
Because working on oneself inevitably leads to growing the company.
Our commitments
We believe in a unique approach: yours. Accordingly, we work alongside you to design a highly personalized human capital strategy that integrates your leadership style and your company’s ambitions.
During the engagement, if a need exceeds our expertise, we refer you to our trusted professional network. This ensures that every aspect of your human and organizational growth is addressed optimally.
Our added value
With more than ten years of experience in executive human capital, we bring a 360° perspective from private, public, and para-public sectors.
Hence, this diverse experience allows anticipating your challenges. It provides innovative solutions and strengthens the foundation of your leadership.
More than multi-sector expertise, we offer a genuine personalized partnership founded on respect and trust. Therefore, our goal is to make you an agile and serene strategist of your human capital.
This way, when working with us, you gain:
Time to focus on strategy.
Greater clarity for decision-making.
Engaged executives around you.
To better understand how our support meets your specific challenges, consult our dedicated Q&A.
About Hind Mouhoub
An innovative approach to human capital
I founded my business in August 2020 with the ambition of contributing to an innovative business model in the approach to human capital for executives. For me, human capital is an essential pillar. It strengthens leadership and creates a healthy and productive work environment. For this reason, a committed and aligned management team becomes the key to sustainable and harmonious growth.
Support designed for SME leaders
In the face of early growth challenges, you, as the leader of an SME, want to be well supported and better prepared to attract, retain, and develop the potential of your executive team.
More than 10 years of cross-sector expertise
To meet these needs, I offer you over 10 years of expertise in human capital, gained in various sectors: private, public, manufacturing, natural resources, services, and government.
Your role as a human capital strategist
With this experience, I provide personalised guidance so you can become the strategist of your human capital, always considering the unique aspects and challenges of your organisation.
Transform your leadership and align your organisation today.


How I work with you:
Respect, freedom, and honesty: our core values
These core values shape every step of my human capital strategy consulting for growth-focused SME leaders. They build trust and foster a genuine and lasting partnership.
Respect
First, I genuinely value each person’s opinions, needs, and boundaries. This approach creates an atmosphere of trust and authentic listening. Thus, together, we establish calm and open exchanges where you feel heard and respected at your own pace and expectations.
Honesty
Moreover, I ensure clear, caring, and reassuring communication throughout our collaboration. You are transparently guided through a structured and secure process: electronic contract signing, secure payments, and step-by-step validation of your engagement. Consequently, this process nurtures a relationship based on mutual trust, respect, and confidentiality. Finally, pricing details are provided only in contractual documents after booking, ensuring discretion and clarity.
Freedom
Furthermore, I give you the freedom to choose your path, pace, and way of engaging in our collaboration. This removes any aggressive sales pressure. Indeed, it allows for thoughtful and autonomous decisions, which are crucial for leaders who prioritize balance, serenity, and independent choice.
A 100% Strategic and Tailored Approach
Next, my role is to help you clarify a clear, ambitious, and realistic strategic vision. This vision sets a precise direction for your human capital. It helps you define concrete objectives. Thus, your decisions align with sustainable growth. Moreover, it engages your leadership team. The goal is to effectively support your SME’s competitiveness.
Please note that I do not handle operational implementation, planning, or administrative tasks, which are managed by other specialists or subsequent phases. Therefore, this clear delimitation lets you fully focus on your leadership and strategic decisions.
Freeing Up Your Time as an SME Leader
Additionally, as a growing SME leader, you often wear multiple hats. You manage strategic thinking while handling operational constraints, which can be dispersive. My consulting frees your time and space to structure your human capital as a driver of your company’s competitiveness.
A Network of Trusted Professionals
Moreover, if needs arise outside my area of expertise, I connect you with my trusted network of professionals. This guarantees seamless continuity tailored to your specific challenges.
A Partnership for the Long Term
Finally, by working together, you build confidence and impact, developing a coherent and sustainable strategy. In short, you grow your business with a clear vision and a team of executives fully aligned with your goals through personalized and strategic consulting.


Mini FAQ – Strategy & Human Capital Consultant
Ready to clarify your strategy and drive your growth with confidence? Book our services or explore our Q&A to learn more.
1 – What does a strategy consultant do?
A business leader may choose to hire a strategy consultant for several reasons.
For example, the company is experiencing rapid growth and does not have the resources necessary to continue growing in the medium and long term.
In addition, the entrepreneur may be looking for a way to prepare for their role as a human resources manager.
In any case, it is important to understand what a strategy consultant does and what you can expect from this relationship.
In concrete terms, a strategy consultant helps the entrepreneur develop a unique, tailor-made approach to achieving their goals.
Moreover, they can provide advice in one or more areas of expertise and call on their network of professionals.
In particular, they support executives in developing a customized human capital strategy.
In this way, they help you attract, retain, and develop key talent, while aligning your management team with your growth objectives.
Finally, they will work with you and listen to you in order to understand your business inside and out.
2 – How do you know if you need a strategy consultant?
Entrepreneurs may, at certain times, need to hire a consultant to help them in specific areas of their business.
However, it is not always easy to determine whether such assistance is necessary.
To guide you, here are three simple steps that will help you clarify the situation.
Step 1: Identify the area of the business that needs improvement
First, identify the part of your organization that needs improvement.
Often, this may be key areas such as human capital or financial management.
Step 2: Assess the situation
Next, analyze the real causes of the need for improvement.
Ask yourself: is it a lack of knowledge or experience?
Or are external factors influencing your ability to progress in this area?
Step 3: Look for solutions
Finally, if you are the leader of a growing SME and want to structure your human capital strategy to better anticipate, decide, and succeed in your development, a strategy consultant can help you.
Clear indicators such as difficulties in building an aligned team, delegating effectively, or managing executive human resources indicate that strategic support is relevant
3 – Does strategic support cover planning and HR operations?
Our support focuses primarily on the design and development of your human capital strategy, through in-depth diagnostics and targeted interventions.
It is specifically for leaders and entrepreneurs at the start of their company’s growth phase who wish to prepare for their role as people managers.
In this context, our services are limited to the early stages — before planning, implementation, evaluation, and operational stabilisation.
Once our engagement has ended, and only if you wish to go further, we can connect you with specialist experts from our network.
These professionals can handle the operational implementation and daily HR management, ensuring the continuity and success of your projects.
4 – What are the benefits of online support?
Online support, delivered via videoconference, offers high flexibility and efficiency to growing SME leaders.
First, it saves you valuable time and travel costs.
Next, you can access all resources easily, wherever you are, at your own pace, on the device of your choice.
Additionally, this approach guarantees structured and personalised support, tailored to your priorities and constraints.
You remain focused on what truly matters: analysing and defining the directions of your human capital strategy, upstream from any planning or implementation.
Finally, if you only want regular face-to-face meetings, this format may not suit you;
but it is ideal if you seek flexibility, responsiveness, and quality strategic advice.
